2001, paris, France. A youthful advertiser working at Witchcraft advertising bureau & the Ross, octave Parango, resides a existence, ruled irresponsibility by cynicism and debauchery. The barriers he will encounter in creating a campaign to get a new yogurt brand will induce him to face the significance of his work and also how he handles his association with people that orbit across his way of life that is egotistic.