Count Arthur Strong is just a celebrity from likely to delusions of grandeur the days of variety , selective memory loss and also the blurting out of malapropisms. He was never as famous as he thinks he was... or thinks he could be. Assuming another excellent entertainment victory is only a phone call away, Arthur spends his day making the most of any opportunity that comes together - gaining a free lunch or buying dodgy foot-spa he doesn't desire - creating madness and confusion wherever he moves, blissfully unaware he has done accordingly.