Cam Calloway is about to find out the purchase price he will pay for love, stardom and loyalty. A basketball star in his early 20s, Calloway's life changes after he hints a contract with a club. He's at Georgia to begin his livelihood, joined with confidant and cousin Reggie Vaughn, that attempts to keep Cam focused and free from distractions caused by Cam sister M-Chuck and mom Cassie. Feeling a responsibility to support family and friends, Cam wrestles with all the rewards and disadvantages of fame and wealth.