8 Out of 10 Cats is actually a television comedy panel game. It was initially broadcast on 3. The series is based on information and opinion surveys, and draws on surveys produced new polls commissioned for its programme and by an assortment of organizations, carried out by company Harris Poll. The show's title is derived from a famous advertisements tag line for Whiskas cat food, which originally maintained that"8 out of 10 cats prefer Whiskas".