This is the untold story of the personal battles that gave rise to the multi-billion dollar videogame market. Delivered to life that documentary is really a narrative of brilliant inventions, colossal failures, and ego-driven rivalries onto a huge scale. It is really a 50-year-long epic featuring the promise of riches , industrial espionage and corporate coups being just 1 cartridge away. Founded in chronological arrangement and incorporating the sons of the brilliant inventor of their first game console, Ralph Baer, the cofounder of Atari, Nolan Bushnell, and a lot more pros in the gaming industry, this documentary highlights the developers, engineers, management and organization techniques that they followed to vie against each other and eventually become the gaming tycoons we know now.