After several years off, his father to his childhood home summons Ariel in Buenos Aires, referred to as El Once's bustling Jewish quarter. Over the span of 7 days, throughout the energetic holiday of Purim, Ariel attempts to reconnect with his dad, who conducts a Jewish charity and also can be regarded as a major macher at the close-knit community, but was absent because of his own duty to fulfill the Jewish quorum of owning 10 men present at all funerals.